Roy Andersson – Commercials (1975-2000)

A selection from more than 300 commercials made by Andersson. Andersson wrote an essay about this phenomenon and its social role in 1990 and concluded it with a statement about the moral position of the advertiser: ‘In a society in which values can be bought, there is no morality. In an amoral society, nihilism rules. There is no other value than immediate gratification, no sense of responsibility, no future. People sell their heads to the highest bidder. There is no need for examples. Total pillaging has already taken place. People have given up. A maker of commercials with his own morality can do nothing but make commercials that reflect his own values.’