Cada vez que…

The film’s complete title actually reads Each Time That… I’m in Love I Believe That It Is Forever. Sounds like a pop song, which only befits a film that features a host of models (with their agency credited for good measure), as well as several songs presented by Adam in colourful video-clip-like interludes.
Yes, this is a film from/about the world of surfaces, ephemeral beauty – and the surprising depths, even abysses to be found behind seemingly shallow surfaces; a world of expensive goods and price tags, fashions and fads, of a cosmopolitan sameness where London or Paris are everywhere, as long as chic people know how to move their hips coolly and smile at each other noncommittally. And yet, there’s nothing frivolous to Each Time That… Instead, there’s a playful earnestness that suggests how different this all is.